Bluxom Salon Rebrand

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015

The conversation for the new Bluxom Salon logo started where Bluxom was when they first opened, and shifted into where Bluxom Salon is today and where they wanted to be. With a new sense of ownership due to a change in the business, the new logo was to put the feminine space first, pushing the weight of the Art Deco past into the background—ultimately turning it into a more fresh and welcoming space. For this project I worked one-on-one with the owner to redesign their logo and lettered icons, establish typography and colors to use within the brand, and searched and worked with the appropriate vendors to produce the print materials.