Chimera is a small shop in San Diego that sells records, clothing, literature, and cacti. The shop was started by a close group of friends who wanted to share some of their favorite things with others. I worked with the shop owners to quickly establish a visual identity that they could carry throughout the shop that would unify each item sold. The initial design for the tag system was then automated from the Shopify product description into print. After the tag system was established, I worked with them to create a pocket guide that customers could take with them as they exited the shop to help spread information for the local down ballot measures and California propositions. You can explore their online shop here.
Photography: Joseph Flores
Design: Annie Szafranski
Product Tag engineering and automation: Jeff Micklos
Chimera Typography: Space Grotesk by Florian Karsten and OCR B by Adrian Frutiger.