Chimera

Minimal branding and product tagging system for a small retail shop carrying vintage records, books, and clothing.

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015
Chimera Tags and Hang Tags

Chimera Cacti Tag

Chimera Product Tagging System: Record Panel, Clothing Tag, Cacti Card, and Bookmark

Chimera Pocket Voter Guide Layout, Front and Back

Chimera Pocket Voter Guides

Chimera is a small shop in San Diego that sells records, clothing, literature, and cacti. The shop was started by a close group of friends who wanted to share some of their favorite things with others. I worked with the shop owners to quickly establish a visual identity that they could carry throughout the shop that would unify each item sold. The initial design for the tag system was then automated from the Shopify product description into print. After the tag system was established, I worked with them to create a pocket guide that customers could take with them as they exited the shop to help spread information for the local down ballot measures and California propositions. You can explore their online shop here.

Attribution

Photography: Joseph Flores
Design: Annie Szafranski
Product Tag engineering and automation: Jeff Micklos

Chimera Typography: Space Grotesk by Florian Karsten and OCR B by Adrian Frutiger.