Everlane

Select freelance work for Everlane ranging from experiential graphics and campaigns to product emails.

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015


Everlane 100% Human Pride Campaign: Postcard (front and back), Enamel Pin and Pin Backing Card, Email Campaign.


Select Product Emails for Everlane

One of my favorite projects I worked with Everlane on was their Shoe Park concept shop, which took place in New York. On this project, I worked with the creative team remotely to bring their established design direction to life. I helped with the production for this project and created experiential graphics that were prominent outside and within the space, from window and wall vinyl signage to pricing stickers on every shoe. I’ve included some of the photos from the interior space, along with a sample of the production work that went into the vinyl signage.

I freelanced for the Everlane creative team consistently for years and aside from working on Shoe Park, I had the opportunity to worked on bi-weekly product launch and event emails, marketing collateral, and additional signage for event pop-ups and their first brick and mortar store openings in NYC and SF. I’ve included a few additional examples above, with more work available to share on request.

Attribution

Everlane Shoe Park Pop-Up
Art Direction: Carla Poirier and Lee Cerre
Designer: Morgan Ruby and Annie Szafranski

100% Human Pride Campaign
Art Direction: Carla Poirier
Designer: Annie Szafranski

The White Shirt Four Ways
Creative Director: Alex Spunt
Project Management:
 Eleanor Donohue, 
Yehrin Park

Art Direction: 
Carla Poirier

Design:
 Annie Szafranski

Copy:
 Abbey Abate

Photography:
 Andrea Drake,
 Grace Brumley,
 Stephanie DeAngelis

Men’s Air Tee
Creative Director: Alex Spunt
Project Management: Eleanor Donohue, Yehrin Park
Art Direction: Carla Poirier
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake, Grace Brumley, Stephanie DeAngelis

Women’s Box Cut Tee
Creative Director: Alex Spunt
Project Management: Eleanor Donohue, Yehrin Park
Art Director: Carla Poirier
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake, Grace Brumley, Stephanie DeAngelis

Women’s Scuba
Creative Director: Alex Spunt
Project Management: Shea Jackson
Art Direction: Lee Cerre
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake and Grace Brumley