One of my favorite projects I worked with Everlane on was their Shoe Park concept shop, which took place in New York. On this project, I worked with the creative team remotely to bring their established design direction to life. I helped with the production for this project and created experiential graphics that were prominent outside and within the space, from window and wall vinyl signage to pricing stickers on every shoe. I’ve included some of the photos from the interior space, along with a sample of the production work that went into the vinyl signage.
I freelanced for the Everlane creative team consistently for years and aside from working on Shoe Park, I had the opportunity to worked on bi-weekly product launch and event emails, marketing collateral, and additional signage for event pop-ups and their first brick and mortar store openings in NYC and SF. I’ve included a few additional examples above, with more work available to share on request.
Everlane Shoe Park Pop-Up
Art Direction: Carla Poirier and Lee Cerre
Designer: Morgan Ruby and Annie Szafranski
100% Human Pride Campaign
Art Direction: Carla Poirier
Designer: Annie Szafranski
The White Shirt Four Ways
Creative Director: Alex Spunt
Project Management:
Eleanor Donohue,
Yehrin Park
Art Direction:
Carla Poirier
Design:
Annie Szafranski
Copy:
Abbey Abate
Photography:
Andrea Drake,
Grace Brumley,
Stephanie DeAngelis
Men’s Air Tee
Creative Director: Alex Spunt
Project Management: Eleanor Donohue, Yehrin Park
Art Direction: Carla Poirier
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake, Grace Brumley, Stephanie DeAngelis
Women’s Box Cut Tee
Creative Director: Alex Spunt
Project Management: Eleanor Donohue, Yehrin Park
Art Director: Carla Poirier
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake, Grace Brumley, Stephanie DeAngelis
Women’s Scuba
Creative Director: Alex Spunt
Project Management: Shea Jackson
Art Direction: Lee Cerre
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake and Grace Brumley