I freelanced for the Everlane creative team consistently for years and had the opportunity to work on a variety of projects—from bi-weekly product launch and event emails, to marketing collateral and experiential signage for pop-ups.

One of my favorite projects I worked with Everlane on was their Shoe Park concept shop, which took place in New York over the course of a month. On this project, I worked with the creative team remotely to bring their established design direction to life. I helped with the production for this project and created experiential graphics that were prominent outside and within the space, from window and wall vinyl signage to pricing stickers on every shoe. I’ve included some of the photos from the interior space, along with a sample of the production work that went into the vinyl signage. This is a small selection of work over the years, but I have more available to share on request.

Everlane Shoe Park Pop-Up
Art Direction: Carla Poirier and Lee Cerre
Designer: Morgan Ruby and Annie Szafranski

100% Human Pride Campaign
Art Direction: Carla Poirier
Designer: Annie Szafranski

The White Shirt Four Ways
Creative Director: Alex Spunt
Project Management:
 Eleanor Donohue, 
Yehrin Park

Art Direction: 
Carla Poirier

Design:
 Annie Szafranski

Copy:
 Abbey Abate

Photography:
 Andrea Drake,
 Grace Brumley,
 Stephanie DeAngelis
‍
Men’s Air Tee
Creative Director: Alex Spunt
Project Management: Eleanor Donohue, Yehrin Park
Art Direction: Carla Poirier
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake, Grace Brumley, Stephanie DeAngelis
‍
Women’s Box Cut Tee
Creative Director: Alex Spunt
Project Management: Eleanor Donohue, Yehrin Park
Art Director: Carla Poirier
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake, Grace Brumley, Stephanie DeAngelis

Women’s Scuba
Creative Director: Alex Spunt
Project Management: Shea Jackson
Art Direction: Lee Cerre
Design: Annie Szafranski
Copy: Alex Applegate
Photography: Andrea Drake and Grace Brumley