Little Dame Branding

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015

Little Dame is a small shop in San Diego, specializing in taxidermy, feminist art, and handmade goods. They are the darker sister in comparison to the other shops on the block, so they wanted their brand to reflect both edgy and whimsical characteristics to bring their shop vision to life. I worked with the shop owners on designing the logo, business cards, and their e-commerce website through Shopify. The typeface, Mr. Eaves, was chosen for its typographic characteristics that allow it to mold within the Little Dame brand, which is delicate and whimsical, but also bold and strong in context.