Little Dame

Branding and digital design for a small shop that reopened after moving into a new space.

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015
Business Cards for the Owners of Little Dame

Signage Notifying Customers of Temporary Closure

A Collection of Instagram Posts for GofundMeCampaign Goals and Re-Opening Countdown

Logo for the New Tattoo Side of the Business—Little Dame Tattoo

Tattoo Flash Sheet Inspired Tote Bag for GoFundMeSupporters and Gift Cards for New Tattoo Shop

Custom Print and Digital Invite for the Re-Opening of the Shop

Little Dame, an art-centered retail shop in San Diego, had the opportunity to move into a larger space next door to their original shop. With an imminent move in the works, I worked closely and quickly with the shop owners to provide them with all of the assets they needed to make their big move a success. I worked to create a visual language and direction to help communicate the changes to their loyal customers. Such changes included: a temporary shop closure, a fundraising campaign though GoFundMe, a tattoo shop build out, and simply just reopening within a months time. For this project, I expanded on the original branding that I created for Little Dame, created a new logo for the tattoo side of the business, and incorporated a new temporary typeface—Temporary Display—to help convey the information and updates from shop owners to customers.

Attribution

Art Direction and Design: Annie Szafranski

Display Typography: Temporary Display
Temporary Display was created by Jonathan Maghen and Sam Wagner and is based on electric highway signage and the work of Shannon Ebner.

Little Dame Tattoo Logotype: Beach Goth Neue
Beach Goth Neue was created by Möbel Type.