Little Dame, an art-centered retail shop in San Diego, had the opportunity to move into a larger space next door to their original shop. With an imminent move in the works, I worked closely and quickly with the shop owners to provide them with all of the assets they needed to make their big move a success. I worked to create a visual language and direction to help communicate the changes to their loyal customers. Such changes included: a temporary shop closure, a fundraising campaign though GoFundMe, a tattoo shop build out, and simply just reopening within a months time. For this project, I expanded on the original branding that I created for Little Dame, created a new logo for the tattoo side of the business, and incorporated a new temporary typeface—Temporary Display—to help convey the information and updates from shop owners to customers.
Art Direction and Design: Annie Szafranski
Display Typography: Temporary Display
Temporary Display was created by Jonathan Maghen and Sam Wagner and is based on electric highway signage and the work of Shannon Ebner.
Little Dame Tattoo Logotype: Beach Goth Neue
Beach Goth Neue was created by Möbel Type.