Native Poppy Site Design

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015

Native Poppy is a flower shop in San Diego that makes beautiful bouquets and arrangements for all occasions, with their specialized garden style with lush colors and textures. Their shop is just about as wild as their arrangements and their website needed to reflect all of the fun energy that’s in the shop on the regular—while allowing their business to grow. For this project, with a logo and direction already established, I worked with Native Poppy to bring their existing brand into the e-commerce space, migrating them from Squarespace to the Shopify platform to make room for more robust capabilities and a larger collection of products. I worked closely with the shop owner and business partners to help establish a subscription service for their flower wraps and arrangements that was easily to access on the web and their shop POS system.