Toyota Visual Identity System

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Women’s Relaxed Poplin Shirt

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Abbey Abate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Men’s Air Tee

Project Management:
Eleanor Donohue
Yehrin Park

Art Direction:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
July 2017
Women’s Box Cut Tee

Project Management:

Eleanor Donohue
Yehrin Park

Art Director:
Carla Poirier

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley
Stephanie DeAngelis

Year:
June 2017
Women's Scuba

Project Management:
Shea Jackson

Art Direction:
Lee Cerre

Design:
Annie Szafranski

Copy:
Alex Applegate

Photography:
Andrea Drake
Grace Brumley

Year:
October 2015

After my first time contracting at Saatchi & Saatchi to work on Toyota brand guidelines, I was brought back and my contract was extended to help work on a website for the Toyota Visual Identity System. I worked with the small powerhouse of a design team to help design the Toyota Visual Identity system across mobile, tablet, and desktop. You can view the project live here. Creative Director: Kenji Shimomura. Art Director/Senior Designer: Alejandro Larramendi. Art Director/Designer: Jeremy Little. Freelance Designer: Annie Szafranski.